Never has stakeholder and community engagement been more important.
Both Government and the private sector are increasingly aware that sophisticated and effective stakeholder engagement and communications are crucial components of their activities. Done well, it ensures effective implementation and rollout of essential projects; done poorly or not at all, the very viability of a project, or policies, can be in jeopardy.
The Bond & Associates, WPP AUNZ’s specialist stakeholder and community engagement practice, has been created to service the Australian and New Zealand public and private sectors. Our mission is to help our clients forge the bonds that underpin the social licence to operate.
We draw our expertise from over 5,500 employees working across 80 companies. Our model gives clients the nimbleness and efficiency of a bespoke team of hand-picked experts, backed by the depth of resources, innovation and knowledge of a large holding group. Our capability includes the largest network across Australia and New Zealand, policy smart consultants, communication and engagement specialists, government sector expertise and digital and social media professionals with diverse cultural and linguistic capability at a scale unprecedented in Australia and New Zealand.
What we do
The Bond & Associates brings together teams of communication and policy experts under one umbrella. This means our clients only need to engage one team to access complete suite of services and expertise. We offer a tailored, modular and multi-disciplinary team designed to complement your specific needs and internal capabilities with access to an ever-growing toolbox of best-in-class engagement platforms and techniques.
The appointment of a dedicated project leader with extensive government, stakeholder and community engagement experience – your Chief of Staff – is central to the operation of our model. This consultant acts as your chief strategic adviser and brings together the right group of specialists from our nationwide talent pool to tackle your specific challenges and deliver tangible outcomes against agreed KPIs. Everything you need and nothing you don’t.
The Bond offers expertise in:
Consumer Research, Insights, Data Mining and Analysis
and Advisory Services
Community, Influencer and Stakeholder Engagement
Communication and Social Media Campaigns
Advertising and Digital Marketing
(including CALD and geo-spatial targeting)
Our innovative model and scale gives you access to the best people – from strategy to execution – and helps you engage your audiences from the boardroom and Cabinet room to the community hall and local streets.
Who we are
We know what makes Australians and New Zealanders tick better than anyone else. Our people have worked with government at both a state and federal level, and have access to unparalleled insights into the social and political landscape which has a direct bearing on how key stakeholders and the community will engage in a project. Additionally, we use the power of leading edge research and big data to engage with target stakeholders more directly and apply storytelling techniques successfully employed with some of the world’s leading brands.
We have offices in every major capital city of Australia and New Zealand ensuring in-market understanding of the local environment and its social, cultural and political nuances as well as “boots on the ground” where required.