Our Key People
Chief Data Scientist
Rob is an expert on data strategy and how to unlock competitive advantage through data. As Chief Data Scientist for WPP AUNZ, he leads a team of data and analytics practitioners that deliver ROI modelling, attribution, segmentation, data mining, forecasting, predictive analytics and machine learning solutions to many of Australia’s most data rich businesses.
Rob has more than 15 years experience in data, analytics and insights roles in agencies and marketing/business functions. He started his career as an analyst for Unilever, and his agency-side roles include three years as Head of Data & Analytics for Asia Pacific at Maxus (now Wavemaker). He has been shortlisted by Mumbrella as a thinker of the year and has led teams that have been recognized frequently in industry awards for data and analytics work that is pioneering, innovative and effective. Rob’s academic qualifications include masters degree in economics from the University of Sydney.